The phenomenon of the “brown pub” in the Netherlands and Belgium is evolving. Where in the past the authentic, often smoky pubs with wooden interiors, billiard tables and a permanent circle of regulars determined the image, you now see a change to a more modern and contemporary interpretation of the brown pub. Here we discuss 7 reasons why brown pubs are changing and the trends that are visible.
Table of contents
What is a brown café?
A brown café is a type of café that is mainly found in Belgium and the Netherlands and is known for its intimate, informal atmosphere. The name "brown café" comes from the dark brown wooden interior and the often nostalgic appearance, with walls that are sometimes dark colored by years of cigarette smoke from before the smoking ban.
These pubs radiate coziness and warmth and are often simply furnished with wooden tables, stools, a bar and sometimes a billiard table or dart board.
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Characteristics of a brown café
Authentic atmosphere: Often an interior of dark wood, candles or lamps with soft light, and a casual decor.
Regulars: The pub often attracts a regular clientele, and the bar owner knows many of his guests by name.
Small map: Most brown cafes have a simple menu with typical local drinks (such as beer or gin) and snacks.
Sense of community: It is a place where neighbors come together, social ties are strengthened and stories are shared.
Beloved: These pubs have remained popular over the years for the homely and welcoming atmosphere they offer, and are often an anchor point within the local community.
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7 causes and trends visible in brown cafes
In 2024, brown cafes will undergo a noticeable transformation, combining their traditional charm with modern adaptations to remain relevant to a wider audience. These changes are partly due to the changing needs of visitors, digitalization, and the focus on sustainability and inclusivity. Here are 7 reasons why brown cafes are changing and the trends that are visible.
1. Changing expectations
The modern guest expects more diversity in drinks and snacks, is often environmentally conscious and attaches value to a smoke-free, clean environment. Where traditional pubs used to focus on a captive audience with limited options, many pubs now offer a wider range to remain attractive to younger generations who are open to different taste sensations and healthier choices.
The traditional selection of beers and gins is expanded with more modern options, such as local craft beers, craft cocktails, organic wines and even alcohol-free alternatives. This attracts a diverse audience, including young people who are open to new taste sensations.
2. Competition from new catering concepts
The hospitality industry has changed dramatically in recent decades with the rise of trendy bars, microbreweries and concept cafés. These locations offer unique experiences, such as specialty beers, mixed drinks and creative snacks in a modern environment. In order not to be left behind, brown cafés must innovate while maintaining their own unique atmosphere to remain attractive to both regular customers and new visitors.
3. Focus on sustainability and local products
Sustainability is no longer a trendy word but a requirement, especially for the younger generations. Brown cafes are adapting by using sustainable materials, applying waste management and offering local products. By investing in sustainable practices, they can increase their appeal and show that they are also moving with the times.
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4. Increasing digitalization
Due to technological advances, traditional pubs must also participate in the increasing digitalization. Online presence through social media and the ability to make reservations online have become increasingly important. Digital menus and POS systems make it easier for visitors to personalize their experience and have become almost necessary to work efficiently in a digital world.
5. Greater diversity and inclusion
Society has become more diverse, and people want to feel welcome in local pubs, regardless of age, background or interests. Brown pubs try to be an inclusive place for everyone by organising a wide range of events and activities. By offering diversity in atmosphere and activities, such as quiz nights, local concerts or occasional activities they are able to attract a greater variety of visitors.
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6. A healthy lifestyle
The growing demand for healthier food and drink options is also influencing the offerings in brown cafes. In addition to the traditional bitterballen and cheese cubes, many cafes now offer lighter, healthier options and even vegan or vegetarian snacks. This attracts a public that is consciously concerned with health and nutrition.
7. Need for Innovation to Survive
Many brown cafés have had a hard time in recent years, especially due to the corona pandemic. This period has shown how vulnerable the hospitality industry is and has encouraged owners to innovate and adapt in order to ensure the survival of their business. Adapting the concept and responding to modern trends helps them to grow again and remain attractive.
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Conclusion
In essence, brown cafes change because they adapt to the demands of the times and the preferences of new generations. These cafes remain iconic because of their warm atmosphere, but evolve to face a sustainable future and remain relevant in the changing hospitality landscape.
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