The hospitality industry in Morocco is a vibrant and fast-growing sector that is deeply rooted in the country’s rich culture and traditions. Hospitality is held in high regard. The hospitality industry in Morocco offers a rich and varied experience that is not just about food, but also about hospitality and culture. It is a sector that is developing rapidly, yet remains true to its roots and traditions, offering a unique culinary experience to both locals and tourists.
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Morocco popular destination
Morocco is known worldwide for its unique and diverse cuisine, which is a melting pot of Arabic, Berber, African and Mediterranean influences. Major cities such as Marrakech, Casablanca and Fes are popular destinations for tourists and locals looking for authentic culinary experiences.
The hospitality industry in Morocco plays an essential role in strengthening the country's tourist appeal.
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The traditional cuisine of Morocco
Moroccan cuisine has some iconic dishes that are internationally famous. Some popular examples are:
- Tagine: A slow-cooked dish, usually prepared in an earthenware dish with a conical lid, in which meat (such as lamb or chicken), fish, or vegetables are combined with herbs, olive oil, and dried fruits. Tajine is served in Morocco in different varieties, depending on the region and seasonal ingredients.
- Couscous: A dish of steamed semolina, usually served with a mix of vegetables, meat and broth. couscous is a traditional dish often eaten on Fridays and is seen as a symbol of Moroccan hospitality and family ties.
- Harira: A hearty soup that is often eaten in Morocco during Ramadan. Harira contains lentils, chickpeas, tomatoes, and is seasoned with coriander and cumin. It is a nutritious dish that is loved by the locals in Morocco.
- Pastilla: A special dish of filo pastry filled with a mix of chicken or pigeon, almonds, cinnamon and powdered sugar. It combines sweet and savoury flavours in a unique way and is often served during special occasions in Morocco.
In this article you will find even more lesser-known gems from the Moroccan cuisine.
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Modernization of the hospitality sector in Morocco
The hospitality industry in Morocco has undergone a transformation in recent decades. In addition to traditional restaurants and eateries, more and more modern restaurants, cafes and hotels have emerged, offering a mix of local and international cuisine.
In cities like Marrakech and Casablanca, in addition to traditional eateries, you can now find trendy restaurants and luxury hotels that attract both tourists and locals. The hospitality industry in Morocco plays an important role in employment and contributes to the economy, especially through tourism.
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Quality and hospitality
Hospitality is highly valued in Morocco. In many eateries it is customary to welcome visitors with a cup of mint tea, a symbol of hospitality and friendship.
This traditional gesture is retained in most catering establishments, meaning that the experience of a Moroccan dinner is not just about the food, but also about the warm welcome and personal service.
Development of the street food scene
In addition to traditional and modern restaurants, street food culture also has an important place in the Moroccan hospitality sector. At markets such as Djemaa el-Fna in Marrakech, visitors can enjoy a wide range of street food, such as bread filled with kebabs, filled crepes and sweets such as chebakia and amlou (an almond paste with argan oil and honey).
The markets attract thousands of tourists every day and contribute to Morocco's vibrant street culture.
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Investments and growing popularity
With the increase in tourism in Morocco and the growing popularity of Moroccan cuisine internationally, there is an increasing investment in the hospitality sector. International chains, as well as luxury boutique hotels and resorts, are opening their doors in the cities and tourist regions of Morocco such as the Atlas Mountains and the desert around Merzouga.
This has not only improved the infrastructure in Morocco, but has also led to more employment and higher quality standards within the hospitality industry.
NOOR & NOOR has decades of experience in setting up and running catering businesses, specialty stores and providing various services, both B2B and B2C.
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Future of the hospitality industry in Morocco
Morocco’s hospitality industry continues to evolve and is determined to strengthen its position as a leading tourist destination. The sector is seeking a balance between modernisation and the preservation of cultural authenticity.
Initiatives such as sustainable tourism projects and focus on local production and ingredients are gaining popularity in Morocco. In addition, hospitality entrepreneurs are gradually working on a growing awareness of sustainability and environmentally friendly practices, such as reducing food waste and using organic products.
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