First published 24/11/2021
Often the focus is on making the stay as pleasant as possible for adults. But children are also full-fledged guests and sometimes require more attention. Let us not forget that if children have a good holiday in a family-friendly accommodation, then the parents or grandparents do too.
Table of contents
Family friendly
If you are reading this, you are already prepared to learn more about family friendliness. Being family friendly means having a heart for your business. Hospitality comes from within. It is all about giving your guests, no matter how young, a pleasant time, so that they leave satisfied and want to come back again.
Perhaps you see it all more practically. A more functional approach to bread on the table, calculation models to run your business optimally, fill the rooms and pay the staff on time. Certainly, the hospitality industry also requires that side.
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Children
Even if children are not part of your target group, you can still choose to give them the most pleasant stay possible if they do come over. A family-friendly approach is simply part of general customer friendliness and hospitality. It should be.
The choice is always yours: how far will you go in welcoming families with children? How family-friendly will you be? Will you opt for a simple base, a few playful extras or will you go all out to give children the time of their lives?
Whatever you choose, by paying more attention to a family-friendly approach you will contribute to a pleasant and carefree stay for everyone.
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Family friendly hotel
During the family friendly hotel children of all ages, parents and grandparents feel welcome and at ease. They will find extra facilities that make their visit more pleasant and above all more practical. All this in a hygienic and safe environment.
A welcome feeling is not necessarily in lavish playrooms and impressive slides. It is mainly in a relaxed, family-friendly atmosphere combined with a number of facilities for children of all ages.
The recipe for a family-friendly hotel is your own personal mix of what suits your accommodation, style, possibilities, budget and space.
Families
Families come in all shapes and sizes. In a classic composition, it is of course parents with their children. Sometimes grandparents join in. But the travel group of the 21st century can also consist of blended families. Or one (grand)parent who takes (grand)son or daughter along for a short city trip. We also see these diverse travel groups as families.
In addition, the boundaries between family and friends are becoming blurred and friendly families are more likely to go out together. This means that more and more flexibility and customization is needed in the family offer.
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Why?
A family-friendly stay is by definition a hospitable and customer-friendly stay with a positive image. And because children can also count as full-fledged guests, even if they are perhaps just a little more lively than other guests.
There are 66 million families in Europe, they make up 31% of all households and are the largest target group in the leisure travel market. Talk about potential!
In his policy note 2015-2019, Minister Ben Weyts focused on Flanders as a family-friendly destination. This is still valid in 2020.
If families have had a pleasant time, they will gladly return or recommend others to visit your accommodation.
Because it takes little effort to make your lodging family-friendly, so every small investment is guaranteed to yield more in the end.
And especially for that reason: everyone can learn something from children. They are your most honest guests. Their whole body speaks when they are enthusiastic. With their pure and exuberant behavior they remind us of the fun that also bubbles inside us, but which we so often risk forgetting in our busy lives.
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Children Welcome
Horeca Vlaanderen and Toerisme Vlaanderen developed a guide 'Children Welcome'. This guide should inspire accommodation providers to offer a more qualitative range to families with children. Because if the children have a good holiday, then the parents or grandparents do too.
This guide provides you with hundreds of tips and facts that can be a starting point to further discover what works best for your unique accommodation.
NOOR & NOOR has decades of experience in setting up and running catering businesses, specialty stores and providing various services, both B2B and B2C.
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Inspiration guide 'Children Welcome'.
Download the inspiration guide 'Children Welcome' from Horeca Vlaanderen.
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